I. Area Overview

East Coast and Katong are among Singapore’s most vibrant residential districts, known for their strong lifestyle appeal and rich cultural character. Located close to the city centre, the area offers a distinctive combination of beachfront living, parks, heritage neighbourhoods and modern condominiums, making it one of Singapore’s most characterful and internationally flavoured residential zones.
Highly popular with expatriates, local middle-income households and families who value quality of life, the district is fundamentally oriented around leisure, community and family-centric living.

II. Living Amenities

🏖️ Coastal & Leisure
• East Coast Park (one of Singapore’s most iconic coastal parks)
• Popular for jogging, cycling, camping and family picnics
🍽️ F&B & Culture
• Katong / Joo Chiat is a key centre of Singapore’s Peranakan culture
• A wide selection of specialty restaurants, cafés and traditional shops
A distinctive neighbourhood character with a lively social atmosphere
🛍️ Retail
• Parkway Parade (the area’s main shopping mall)
• i12 Katong, Katong Square
• Highly convenient for daily living and leisure needs

III. Connectivity

• MRT: Thomson–East Coast Line (East Coast section with stations such as Marine Parade and Tanjong Katong, opening in phases)
• Approximately 10–15 minutes’ drive during off-peak hours to the CBD and Marina Bay
• Close proximity to Changi Airport, offering high travel efficiency and well suited for frequent business travellers

IV. Property Types & Price Trends

Property Mix
• High proportion of freehold condominiums
• Low-density private residences, including condos,terrace houses and conserved shophouses
• A mature neighbourhood with limited availability of new land
Prices & Rental Market
• Average condominium prices:
S$2,300–3,200 per square foot, depending on building age, location and sea-view attributes
• Rental market:
1-bed condo: S$3,000–4,500 per month
2-bed condo: S$4,500–7,500 per month
3-bed condo: S$6,000–10,000 per month

V. Resident Profile & Community Vibe

Typical Residents in East Coast/Katong include:
• Expatriate families and professionals
• Local middle-class families
• Freelancers and creative industry professionals
• Individuals who value a slower pace of life, outdoor activities and social interaction
The overall atmosphere is relaxed, open and strongly lived-in, forming a clear contrast with the city centre.

VI. Investment and Development Outlook

• Full completion of the Thomson–East Coast MRT Line significantly enhances connectivity and transport value
• A high proportion of freehold tenure and low-density housing supports long-term value preservation
• An irreplaceable neighbourhood character helps sustain stable demand
• Best suited for owner-occupiers with a long-term holding strategy
With improving transport infrastructure, a high share of freehold properties and limited land supply, the East Coast–Katong area is particularly well suited for buyers who prioritise own stay while seeking long-term holding potential and steady returns.

VII. Summary

Housebell, the fastest-growing bilingual property platform in Singapore, with an extensive inventory of verified listings, cutting-edge AI Agent technology, immersive VR viewing，and other high-tech features, makes your home search more convenient and efficient!